R I C K   G R A T Z

3206 Bitterwood Ct., Louisville, KY 40299
Phone: (502) 777-6625 · Email: · Online Portfolio:
Director, Marketing and Communications
Highly-qualified professional with over 15 years’ experience driving strategic growth and product visibility for a leading manufacturer of custom consumer electronics. Results-oriented with a proven ability to envision, organize and grow specific company needs. Experienced in marketing, product management, public relations, customer service, training, consumer-oriented and technical writing.

Core competences:
  • Strong technical background and strong marketing/communication skills combine for a unique skill-set and perspective across departmental lines
  • Branding, managing and positioning product lines
  • Building from the ground up, or enhancing current departmental policies and staff requisites
  • External and intra-company communications
  • The writing of consumer-focused marketing collateral (catalogs, brochures, sell-sheets, etc.)
  • The writing of technically-oriented materials (installation manuals, user guides, white papers, etc.)
  • Media/press relations
Professional Experience
The ELAN Group (ELAN/Sunfire/HomeLogic/ATON), Lexington, KY
1994 – 2009
As an original core-team member of the management staff, I have worn many hats over the course of 15 years with ELAN, building many departments from the ground up as the company’s needs and goals grew. Below are the positions I have held there, beginning with the most recent.

Director of Marketing Communications
Responsibilities across four ELAN Group brands included:
  • Intra-company, Dealer and Manufacturer’s Representative communications, i.e. product bulletins, technical bulletins, sales promotions, policies, events, etc.)
  • Production of dealer- and consumer-oriented marketing materials including product catalogs, consumer brochures, fact/sell sheets, technical papers
  • Press releases and media relations
  • Leads management
  • Web site content and management
Marketing Product Manager
  • Marketing Requirement Documentation (MRD) to establish feature-set requirements
  • Competitive analysis
  • Market analysis and strategies
  • Oversee product documentation requirements and completion for product release
National Training Manager
  • Designed and implemented ELAN’s first National Training Program
  • Designed and implemented ELAN’s industry-first Online Training Program, ELAN-U.
Customer Service/Technical Support Manager
  • Created and implemented ELAN Warranty and Service/Repair policies and documentation
  • Trained and managed customer service/technical support personnel
Technical Documentation Manager
  • This position was concurrent with my positions as Customer Service/Technical Support Manager and National Training Manager and involved the writing and production of all Product Installation Manuals and User Guides for ELAN products.

Bach Sales Corp., New York, NY
1990 – 1994
Operations Manager for one of the New York area’s largest audio/video Manufacturer’s Representative firms.

Audio/Video Exchange, New York, NY
1985 - 1990
Manager of a high-end Audio/Video retailer in downtown Manhattan.

Power Play Recording Studios, Long Island City, NY
1981 - 1985
Chief Recording Engineer for (what was then considered) one of New York’s state-of-the-art recording studios.

Bob Farinelli
President & Chief Technical Officer, ELAN, Sunfire, HomeLogic, ATON
Phone: 859.422.7105
Paul Starkey
Executive Vice President, ELAN,
Sunfire, HomeLogic, ATON
Phone: 859.422.7107
Cat Fowler
Former Vice President of Marketing
& Customer Services, ELAN
Phone: 317.514.5546
Joe Lautner
Vice President of Sales
& Marketing, HomeLogic
Phone: 781.639.5155 Ext: 214
Mark Weisenberg
General Manager, Sunfire
Phone: 909.816.6661
Bob Williams
General Manager, ATON
Phone: 859.422.7095